[21.5.7] 맞춤형 화장품 웨비나 강의자료

첨부 파일은 2021년 5월 7일에 개최된 "맞츰형 화장품 (온라인) 웨비나"의 교육자료입니다.

제목 : 디지털라이제이션과 뷰티 테크의 미래

강사 : 유로모니터 Kayla Villena

- Beauty in the Digital Age

• Beauty and personal care e-commerce growth across all regions, but especially North America

• Top trends expected to impact beauty and personal care

• Digital influences in path to purchase

• Phygital reality

• Beauty players adapt and thrive in digital

• Changing channel dynamics

- Digital Beauty Consumer

• The rise of "digital beauty consumer"

• How to win: Beauty industry braces for digitalization ramp up

- Leveraging Digital

• Science-driven beauty

• Potential for digital to transform personalisation in sampling

• Beauty tech: Diagnostics

• Personalisation and customisation

• Beauty tech: Personalisation

• Beauty tech: Customisation

• Sustainability to purpose

- Key Takeaways

• Impact of COVID-19 on digitalisation of beauty